You would think that warfare is ceasing – at least in magnitude – but that would be a total misconception. Warfare might not exists in the form of medieval sword fights; nonetheless, it is still very much alive. It’s alive in the world of business.

And what could serve as a better example than the two smartphone giants –
Apple and Samsung? The iPhone 5 and the Galaxy S III, the latter giant’s flagship respectively, are the main competitors.

Apple, the ‘king of  marketing’, established its lead by being the first to introduce its revolutionary device – the iPhone. Surprisingly not, after 5 generation later, the Cupertino based company is still regarded as the best, which explains Samsung’s latest bold marketing move.

Samsung’s latest “The Next Big Thing is Already Here” campaign passive-aggressively makes fun of the iPhone5. By ridiculing the iPhone5 updates as ‘non-innovative’ and contrasting them as the point of differences of the Galaxy S III, Samsung is able to successfully turn Apple’s edge against them and create a point of reference for themselves.

Samsung certainly gained attention, but will this be a positive move?

Take a look at the campaigns’ photo ad (left) and video (bellow) and leave a comment!

What is the first thing that comes to mind when you think about ‘marketing’?
Billboards ads, random pictures outside your favorite store, or maybe you would think about..

What you’re currently looking at is RISE’s in-process revamp logo published on their Facebook webpage. RISE is a local Vancouver clothing line that uses donated clothing to create ‘runway quality’ clothing with the ultimate hopes to revolutionize the market’s brand consumption mentality.

The Ubyssey reveals the inception of this marvelous entrepreneurship in their article, “UBC marketing student’s clothing line rises from the ashes“,

So what does RISE has to do with marketing?

 RISE demonstrates the positioning theory of marketing like no other. This consists of Point of Reference (P.o.R.), Point of Parity (P.o.P.), and Point of Difference (P.o.D.), which all together offer what is known as a Value Proposition.

The contemporary, trendy, innovative-seeking clothing market describes RISE’s P.o.R. Its capacity to produce high-end couture gives the entrepreneur company its P.o.P. Lastly, by using thrift (donated clothing), RISE makes its brand standout with a unique P.o.D.

So once again, What is it [marketing] all about? Well, I say marketing is all about winning customers by adequately captivating their interest with a unique standpoint.