ZARA has completely revolutionized my world. During my lecture on October 25th and my assigned readings, I learned a vast range of information about this Spanish chain store.

“Zara offers the latest trends in international fashion in an environment of thought-out design’ and offers women’s, men’s and children’s clothing and accessories at affordable prices”, are the words of Youlookfab.com’s article, “Zara: affordable exclusivity” by Angie. In my own words, ZARA is able to provide high-end couture to a market that would otherwise not be capable to possess.

In my lecture, I learned about ZARA’s inventory turnover, in which the Spanish company is able to introduce a new style every two weeks. During a brief discussion with Professor Talmar Milne, I learned that ZARA flies two airplanes per month to Vancouver in order to keep up with the astounding inventory turnover.

What ultimately captivated my interest, is ZARA’s ability to refrain from being a top trend setter and wait for until the trend has proven to become a ‘fad’. ZARA then uses takes this information and provides this trend. As the trend keep changes so does its stores’ inventor. To me, this was revolutionary.

Additional Readings

http://thirdeyesight.in/articles/ImagesFashion_Zara_Part_I.pdf

http://search.proquest.com/docview/940866553?accountid=14656