{"id":31,"date":"2012-09-30T17:13:35","date_gmt":"2012-10-01T00:13:35","guid":{"rendered":"https:\/\/blogs.ubc.ca\/juanyao\/?p=31"},"modified":"2012-10-08T23:31:49","modified_gmt":"2012-10-09T06:31:49","slug":"asd","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/juanyao\/2012\/09\/30\/asd\/","title":{"rendered":"The [Marketing] War Takes On A New Venue"},"content":{"rendered":"

You would think that warfare is ceasing \u2013 at least in magnitude \u2013 but that would be a total misconception. Warfare might not exists in the form of medieval sword fights; nonetheless, it is still very much alive. It’s alive in the world of business.<\/p>\n

And what could serve as a better example than the two smartphone giants –
\nApple and Samsung? The iPhone 5 and the Galaxy S III, the latter giant’s flagship respectively, are the main competitors.<\/p>\n

Apple, the ‘king of \u00a0marketing’, established its lead by being the first to introduce its revolutionary device – the iPhone. Surprisingly not, after 5 generation later, the Cupertino based company is still regarded as the best, which explains Samsung’s latest bold marketing move.<\/p>\n

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Samsung’s\u00a0latest “The Next Big Thing is Already Here<\/a>” campaign\u00a0passive-aggressively makes fun of the iPhone5. By ridiculing the iPhone5 updates as ‘non-innovative’ and contrasting them as the point of differences of the Galaxy S III, Samsung is able to successfully\u00a0turn Apple’s edge against them and create a point of reference for themselves.<\/p>\n

Samsung certainly gained attention, but will this be a positive move?<\/p>\n

Take a look at the campaigns’ photo ad (left) and video (bellow) and leave a comment!<\/p>\n