Marketers are constantly looking to put out content that is engaging and creative. It is through the content that stands out from the crowd, the content that provides an extra value, and content that is unique that truly engages consumers. When brands start conversations that are past promoting its products and services, that is when not only consumers but any one is able to relate to the brand. Yes, beautiful videos and gorgeous ads can make the trick, but a marketer knows that there is so many hours in a day, and soon enough, designing and creating the content becomes unrealistic. Therefore, marketers often get creative and start looking for help elsewhere.

Unilever, has done a great job generating content through crowdsourcing. It’s YouTube channel All Things Hair is an aggregation of hair care how-to videos that are created primarily by bloggers. As Unilever syndicates the bloggers content into a go-to channel, Unilever not only positions itself as a central part of the conversation but is also able to drive traffic from, to and between the bloggers and their channel. Most importantly, Unilever alleviates from the need to create all the videos and tutorials themselves, while also promoting advocates that most likely also use their products. Creating a sense of community and care with its consumers and the wider audience on YouTube.

Further Reads:
– 5 Ways Content Marketing Improves Your Content Marketing
– 5 Reason for Crowdsourcing Content