My classmate, John Lee, notes that business strategy is a crucial factor for a company’s
success in his blog “Planned to Perfection.” He uses Steve Jobs as an example of someone who creates new trends that could be useful to people instead of someone who follows trends to satisfy customers. It is true that Apple products really transformed the market dramatically. Since the introduction of Iphone and 
Ipad to the market, Apple has been one of the most thriving companies in the world. By using this example, John is able to show that a business plan that entails leadership has a higher chance of success. In contemporary society where modern technology is quickly advancing, people want access to innovated technology as soon as possible. They want new, original item and not a mock of something else. However, taking that leap of faith to create a new technological idea can also be risky. If people did not show enthusiasm towards the idea, it could damage the company’s reputation. This is probably why most companies’ business strategy is to observe which trends succeed and then follow that trend because it poses less risk. On the other hand, a successful business strategy really does depend on the ideas the company can generate and how they will serve their customers.
success in his blog “Planned to Perfection.” He uses Steve Jobs as an example of someone who creates new trends that could be useful to people instead of someone who follows trends to satisfy customers. It is true that Apple products really transformed the market dramatically. Since the introduction of Iphone and 
Ipad to the market, Apple has been one of the most thriving companies in the world. By using this example, John is able to show that a business plan that entails leadership has a higher chance of success. In contemporary society where modern technology is quickly advancing, people want access to innovated technology as soon as possible. They want new, original item and not a mock of something else. However, taking that leap of faith to create a new technological idea can also be risky. If people did not show enthusiasm towards the idea, it could damage the company’s reputation. This is probably why most companies’ business strategy is to observe which trends succeed and then follow that trend because it poses less risk. On the other hand, a successful business strategy really does depend on the ideas the company can generate and how they will serve their customers.