Janice Cheam is the President and CEO of a recently launched company called Energy Aware. Janice is a grad student of Sauder School of Business back in 2006 and majored in marketing. When she came into my Comm 101 class, she talked about how Comm 466 “New Venture Design” class gave her an idea that lead to this innovative product. The Energy Aware products focuses on energy efficiency and the recent product, The PowerTab, tells people real time information of how much energy they are using. This positively reinforces households to reduce their energy consumption when they see that their cost in energy has gone up.

Janice shows she made wise choices in order to thrive with her product. She first earned the money from a business plan competition and also got help to refine her pitch. She then succeeded with her product by letting her product represent the athletes in the Olympic athletes village. The athletes wanted to show people they were being sustainable and this was a good way to benefit from each other. Her steps to prosperity indicates people have to take a leap of faith and get out of their comfort zone in order to succeed. Janice got the courage to enter competitions and propose a device to the famous athletes which lead her to become the president of a successful company.

Weblink: http://www.energy-aware.com/