Wade and Scott Larson, the founders of an aerospace engineering company called Urthecast, are two brothers who had an innovative concept to create space cameras. Unlike any other camera, however, these specially designed cameras would allow people to view Earth from space in high definition. Although some may say this product is a near mimic of an already existing product called “Google Earth”, Urthecast cameras are far from it. (Probably mention how). The two brothers’ ultimate goal is to launch two cameras to space and attach it to the Russian space station.

When Mr. Larson himself approached our Communications class and explained his vision, it felt as if the concept was solely a concept and nothing more. Along with the seemingly infinitesimal chance of this succeeding, I also believed it had some detrimental effects upon people’s mundane lifestyles. Firstly, it would violate people’s privacy, raise people’s taxes to run the cameras, and cause controversial debates regarding the inception of the cameras. My naïve thoughts, however, were proved wrong by Mr. Larson.

Mr. Larson rebutted my opinions by allowing me to see that the cameras would be incapable of zooming in on people. He also went further to explain the benefits the cameras would bring to the world. Some of the benefits we would gain from this are exploring the nature, recognizing geographical features which would help prepare for natural disasters, and knowing how the world is changing over time in greater detail.

From this experience I have learned that even the seemingly inadequate ideas have the greatest potentials to change the world. Although I still hold that attaining this objective would be difficult, I’ve learned that it is not impossible. With enough support from investors and partners, this tiny seed can flourish and blossom upon this world.

Weblink: http://www.urthecast.com/