According to the article, Honda, a Japanese car manufacturer is recalling 50,000 cars due to a fault with the door switch. Quoting from the article, “A faulty seal on a master switch in the driver’s door that controls the windows may cause liquid to seep inside, causing it to overheat and catch fire”.
It is fortunate that the company has noticed the problem before incidents could occur. As a result, the company has urged its customers who have already bought cars which are part of “second series of the CR-V made at the South Marston site between 2002 and 2006” to report them to dealers and get them fixed. In addition to this, a couple of customers have already reported to have smelled burning in their cars.
I think this development shows an example of how companies should work to protect their customers from dangers posed by faulty goods. Despite time and cost that Honda is going to incur by repairing the faulty part of so many cars, the company values first the safety of its customers and as a result, this would strengthen Honda’s brand value, also the trust the customers have for the company.