Expecting Perfection

Apple CEO Tim Cook at this year’s keynote presentation in Cupertino California unveiling the new iPhone 6 and 6 Plus.

When you’re the leader of the pack you’re bound to have at least a couple people trying to tear you down. When you’re Apple and you’re leading the smartphone industry, you’re going to have more than a couple.

Lina Zou made an interesting post last month about how consumers are quick to blame Apple for problems with their iPhones because of how they perceive Apple: as a leader, an innovators, and a revolutionary.  Any flaw found consistently in Apple products becomes a big deal, but why?

Apple customers expect perfection. iPhone users expect the best mobile experience that money can offer. There’s a certain expectation that if you buy an Apple product you are getting the cream of the crop and any flaws in these devices easily annoy customers. If you’re buying the best product, it  should be flawless, right?

Lina concludes that she doesn’t think small flaws in the product will be Apple’s downfall, and I agree. But I also think that these flaws present opportunities for Apple’s competition and that if Apple wants to continue to be the best they have to put out products that are the best. After all, everyone knows that when you’re at the top there’s only one direction you can go: down.

 

 

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