This is an ad called “playing card” in the “Must Drink More Milk” campaign in BC. The “BC Dairy Foundation” made series of funny ad, dedicated to increasing consumption of milk in BC and delivering innovative nutrition education programs (funded entirely by the dairy producers of BC). The campaign won the 47th Toronto Bessies’ “best of show”award in 2009.
This one is about playing cards Queen and Jack were having an affair and got caught by the King, when the Jack fell into the river by the wind from the King closing the door, he said the slogan “Must Drink More Milk”. All ad in this campaign mostly have the same pattern but different stories. And all of them emphasizes the “pro”s of milk in the funny way. The target market is mostly for kids so most of the characters are clay figures.
I really like this one~it was vivid and hilarious.
More ad here:
This one is cute!
This one is super funny~~
More? check out: http://mustdrinkmoremilk.com/
