Month: November 2010

Categories
Cool Marketing

Around iphone-How cool are the ideas?

One of my best friend in UBC’s marketing bolg!~ https://blogs.ubc.ca/eileenwu/page/2/

Eileen has been my friend since high school~ I remember when we were talking about the this 58 inch iphone before one of our marketing lecture.  It’s like a table-size iphone!

Cool!~It’s it? Well I mean it’s not really much useful, but the idea is coming!~

Like Eileen said :”it satisfy people’s psychological need but not functional need.” Sure one may feel so good to have an iphone like that- a home multi-entertainment table~but it’s not really portable.

Apple are doing really awesome “Jobs”. They design revolutionary products and market them with highly effective strategies. It may be one of the most influencial brand on earth. And ideas around it’s products are interesting as well.

Not long after the first generation if iphone came out, two brothers in HeNan, China, invented this special case transforming an itouch into an iphone. (No offence to others, but aren’t Chinese good on doing these things? LOL)

It has a microphone, an earphone, a tiny vibration motor, a connector and a supporting battery. Insert a sim card, download an app, ur touchy is now upgraded to an iphone!~  $o$~

What a fun idea!~they actually sell these cases and have made some profit.

But you may think, hold on there~ should apple fight for its rights with this brothers’ business? You could say the special case is a kinda accessory for itouch, but it could influence iphone’s sales if the little business goes big. And then the brothers are like an competitor of apple, only sells products based on apple.

Well the truth is they were never big enough to catch apple’s eye. And then samsung, htc, blackberry and others all sells smart phones. It happens frequestly in technologies. I sometimes kinda feel although we have Copyright laws, business still copies, and plus, they convince people it’s not duplicate but extension of a “new market”.  Just like stock is kinda legalized gamble. (LOL, I don’t mean so serious the way I sound. ) Sure these kinda of “copies” are better off to both comsumers and companies, but where is the line that we shouldn’t cross? What is what we all shouldn’t forget before we go too far? Maybe it’s the nature that we only learn from mistakes that like this economy crisis….

But never to let go the inspiring ideas that may change our lives. After all, like Sir Isaac Newton said we all see further because we stand on giants’ shoulder~

Categories
Cool Marketing

Berk’s Bolg~the Urban Stranger.

Berkery, one of my marketing group member, runs one of my favorite bolg~ Check this out!!!~#mce_temp_url#

When I first saw this bolg, I was like “wow”~ McQueen, Chanel, CK, Ports… But More about Street Style~ Any girl would like to enjoy reading this! And it has become one of my frequently visited blog now. “Urban” means trendy to Berk, and “stranger” are the ones with  incredible street style and make you want to get to know them… and the rest of their wardrobe.  A streetwalker can customize their outfit to fit their mood or personality.

The idea of this name is very cool~ one can tell her unique understanding about fashion. And this name also fits marketing so much!~ I can’t tell how many times that I saw an inspiring street ad from a car, or bus or when I’m walking.

One of her recent post “There’s room only for one lady” got my eyes and I couldn’t agree with her anymore. When talk about Personal-Branding (what ever it means), Lady Gaga is definitely the one doing it right! “As an epitome of creativity and confidence.  She demands attention, and knows how to LEAVE HER MARK “-Berk.

I don’t remember how many time the mother monster surprised us. But she brought us the the new colour we’ve never saw before!!~

lov her writing stlye and taste. And I feel like know her a lot more now~lol~

Categories
Career Reserach

“Career in Marketing” Workshop

I attended this workshop by UGO on Oct 22nd. There were four speakers from Cossette Communication-Marketing, A&W Canada, TNS Marketing Research, and ACL Service Ltd. Each speaker talked about their career in marketing just to give us some ideas on how we should expect and what we could do in order to work in the industroy.

Cossette provides a wide range of communications services such as advertising, customer relationship management, social marketing and so on. The speaker from Cossette talked about her career in marketing and listed some characters one have to have:

1. Be Passion! (one have to looooove marketing and commit to success)

2. Be Open! (look @ the world, learn skills)

3. Build Credibility!

4. Have Courage!

5. Think Like a Fish!! (if u wanna catch fish~)

6. Be Original!!

7. Brands! Brands! Brands! (How does one brand himself/herself? No one resist engaging people)

and also it’s all about people!!

From a firm’s marketing department point of view, the speaker from A&W food company introduced 3 key factors A&W focuses on:

1. Strategy (they continuously rewirte and improve their strategies)

2. Climate (may known as “company value” in other firms; that’s A&W people’s agreement on how they work together)

3. Brand (What your name means to others and so on)

The speaker used to be an accountant but later ends up with marketing, he said:” Do your best @ where you are, and doors will open!”

TNS is a marketing research company. The career options in TNS is devided into Quantitive Vs. Qualitative, Client side Vs. Supplier Side. Quantitive is responsible for all the numbers where Qualitative is in charge of the content. Good marketing research always requires one to see through datas. One have to be inquisitive, enjoy working with #s, have good time & project  management skill, have to have strong writing skills and the abilitity to sell.

ACL offers different solution programes to accounting firms and departments. The speaker is from its marketing department and here r some key notes:

Brands! Communication! Commitment!

-Understand the strategy

-Know the market

-Communicate, collaborate & build consensus

-Be accountable

—————————

A typical day in marketing involves dealing w/ different aspects of marketing/product/cumtomers for the company.

Knowledge is nothing until you use it!!

Marketing is about figuring out what drives human behaviours.

Categories
Career Reserach

MarketMix Careers Tradeshow-UBCMA

so I attended this MarketMix event by UBCMA on 6:00-9:00pm, Wednesday, November 3rd, 2010 @Liu Institute for Global Issues at UBC.  I met some frineds, mixed with some industry marketers and had really awesome cake!!~(I really wonder where can I get those cake~tastes so nice~LOL)

About 25 professions came, TAXI branding, Reputation PR firm, Red label communications inc, Motive8Media, Boiling point ad, Costlines creative, Ipsos Reid marketing research, Vision Critical research and so on…

Idea Pitching Vs. Market Research

In marketing, there’s always this two types of jobs: the creative people who generate ideas & put out proposals, and the ones do research on different behaviour patterns, look at datas, and figure out advices. As the Gallup  strength finder test indicates my personal No.1 strength as Ideation, I may more kind on doing marketing jobs on creative stuff.

Big firm Vs. Small group

In the mix, there were professions coming from big ad agencies, and there’s one who runs marketing department of a company on her own. In the future job hunting, there’s always this two choices, the first considered more stable, standardized but hard to get promoted; while the latter represents more responsibility, more stress, more flexibility, and more sense of achievement once one accomplish something. I guess I’ll try both since the big firms may train me well with advanced marketing technique, and small firms may get me a touch of every espect of a firm.

I really like this kind of activities that we can learn about the industry and enjoy some free food!~>_<

Categories
Cool Marketing

FOSSIL LIFE STYLE-Long Live V!tage

I found this when I was making a decision on a Fossil watch

http://blog.fossil.com/

I’m kinda a so-called “brand person”. Usually when i make purchases, i would like to know more about the brands I’m chosing (well, obviouslly except for those daily non-durable goods). Brands are relevant to me- the spirits behind, the histories they had, the visions and objectives, so on…what’s beyond products and what’re the meanings for me to make this choice? These really do affect my decisions!!~

Blog is a good tool for marketing. But the hard thing is always to get people involve in the little customer-company “plateform”. With social networks today, the idea of “e-marketing” has been groundbreaking. Promotional e-mails keep telling me when& where the sales are going on. From conpanies’ perpective, it is a cheaper way to inform customers, but the question always is how well does it work? This new trend of marketing channel shift is exciting, yet remains in growing stage because people are still learning and trying to figure out the extent to which it functions as well as how to maximize its impact.

Love this “fossil life style” blog. Creative ideas always “blings” me. Whether it’s about life or commercial, I Heart IDEAs!!!~

Fossil is generally casual, fun and stylish. Look at how Fossil people and guest bloggers help branding this label together.

LOL, check out this canoe!~What a cute idea!~

just some snapshots~

ps. Of course they blend their products into posts, but better- they inject them into your lifestyle!

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