I found this when I was making a decision on a Fossil watch
I’m kinda a so-called “brand person”. Usually when i make purchases, i would like to know more about the brands I’m chosing (well, obviouslly except for those daily non-durable goods). Brands are relevant to me- the spirits behind, the histories they had, the visions and objectives, so on…what’s beyond products and what’re the meanings for me to make this choice? These really do affect my decisions!!~
Blog is a good tool for marketing. But the hard thing is always to get people involve in the little customer-company “plateform”. With social networks today, the idea of “e-marketing” has been groundbreaking. Promotional e-mails keep telling me when& where the sales are going on. From conpanies’ perpective, it is a cheaper way to inform customers, but the question always is how well does it work? This new trend of marketing channel shift is exciting, yet remains in growing stage because people are still learning and trying to figure out the extent to which it functions as well as how to maximize its impact.
Love this “fossil life style” blog. Creative ideas always “blings” me. Whether it’s about life or commercial, I Heart IDEAs!!!~
Fossil is generally casual, fun and stylish. Look at how Fossil people and guest bloggers help branding this label together.
LOL, check out this canoe!~What a cute idea!~
just some snapshots~
ps. Of course they blend their products into posts, but better- they inject them into your lifestyle!
