In Canada, the major mobile network operators include Rogers, Bell, Telus, are often seen competing among each other within the market. Recently, Rogers has introduced a promotion that it believes would intrigue more consumers: enticing customers to shop at a nearby store by sending promotions through texts. By agreeing to subscribe to this new marketing service, consumers can now be able to receive promotions of a store through text messages whenever they are physically near the promoted store. Without losing its point of parity, Rogers is likely to attract more consumers with its new promotional ads by specifically targeting those who’d be interested in shopping with promotional discounts. Rogers has also customized those ads to each subscribed customer which would identify their interest without spamming them with useless ads. This bold and unique market strategy may deem as profitable as it has already attracted several advertisers in participating in the program; however, the consumers’ response to this new “Rogers Alert” is yet to be determined. It can either backfire where consumers prefer not to be spammed by Rogers and instead just focus on providing network services, or it can attract more consumers as profitable promotions attract more people.

Link: http://www.bnn.ca/News/2013/10/2/Rogers-to-offer-promotional-ads-by-text.aspx

Canada begins to expand its target on the Asian market by introducing more airlines that would allow more immigrants and tourists to travel conveniently across the Pacific Ocean. As this decision is expected to bring more profit to the airline industry, it is interesting to observe the strategies Air Canada has taken in order to save itself from a continuous flow of deficit. It is mentioned in the article that Air Canada will be cooperating with Air China in order to boost consumers’ interest within China’s market by promoting flights to Beijing and six other major cities in China. Although this plan may seem profitable with an increasing number of immigrants and tourists arriving Canada, it involves a risk of increasing deficit with the huge cost of expanding international flights and increasing production of planes in a short amount of time. Air Canada targets mostly the immigrants coming from Asia with the hopes of being able to compete with other international airlines that began to emerge under different brand names. Air Canada, once the only airline that offers international flights across the Pacific Ocean, now will struggle to compete in the market and manage to cut the deficit.

http://www.vancouversun.com/Business/asia-pacific/agreements+with+Japan+China+will+boost+Canadian/9003683/story.html