Canada begins to expand its target on the Asian market by introducing more airlines that would allow more immigrants and tourists to travel conveniently across the Pacific Ocean. As this decision is expected to bring more profit to the airline industry, it is interesting to observe the strategies Air Canada has taken in order to save itself from a continuous flow of deficit. It is mentioned in the article that Air Canada will be cooperating with Air China in order to boost consumers’ interest within China’s market by promoting flights to Beijing and six other major cities in China. Although this plan may seem profitable with an increasing number of immigrants and tourists arriving Canada, it involves a risk of increasing deficit with the huge cost of expanding international flights and increasing production of planes in a short amount of time. Air Canada targets mostly the immigrants coming from Asia with the hopes of being able to compete with other international airlines that began to emerge under different brand names. Air Canada, once the only airline that offers international flights across the Pacific Ocean, now will struggle to compete in the market and manage to cut the deficit.
