With recent launches of Apple’s newest products such as iPhone 5s and iPad Air, the public begins to wonder whether Apple would start a new journey in a brand new product category that the company has never touched upon. There have been rumours lately regarding Apple’s expansion into categories such as watches and televisions.

Facing these types of inquiries, Apple’s CEO Tim Cook responded ambiguously by stating Apple’s capability of making these designs into a reality. I believe this is a bold, yet possibly another profit-earning step for Apple if rumours regarding the developmental project of iWatch were to come true. Smartphone industry has already comprised of several companies competing amongst each other, allowing little space of development and innovation. However, the industry for smart watches is yet to be discovered. If Apple were to be the first company to make the bold move and to dominate this untouched industry, this would definitely become the next big step for the company. Product differentiation can enhance the company instead of distracting its focus since Apple is not only about making smartphones, but it highlights its value proposition of forward thinking.

Link: http://mashable.com/2013/10/28/apple-new-product-categories/