Monthly Archives: February 2011

Car Brands

Jeannie Tse recently posted an entry, “The Purpose of Car Ads?”, discussing how car companies ensure that their image and brand are highlighted in their commercials in order to differentiate themselves from other competitors. She included a youtube video of … Continue reading

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Did Groupon Take it Too Far?

Groupon, a popular website which offers daily deals to major geographic markets all over the world, has struck up a controversy due to its Super Bowl Ad, which spotlights Tibet’s social problems in a serious manner, and then dismissing the … Continue reading

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Hook, Line, and Sinker

It amazes me to see just how much marketing affects our everyday actions. From deciding between choosing which alternative brands or stores to purchase from, to the different factors which affect the consumer decision process. Here’s a quick example, in … Continue reading

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