Category Archives: Uncategorized

A blog entry from the businessethicsblog by Chris MacDonald, “Ethics of Shoe Shine Pricing” commented on the $6.75 price of a shoe shine, and how that encouraged customers to give $10 and leave the rest as tip. Considering that is nearly … Continue reading →

Well, given the size of this gigantic car, you can’t really hide a Hummer. However, what I’m referring to is the hidden (or not so hidden) agenda of placing Hummers in movies or television shows in order to promote their … Continue reading →

My friend, Jeannie, recently gave me with an Ugly Doll action figure. Surprised, I asked her what the occasion was, and she said there was no reason, other than that the box caught her eye while browsing through Chapters bookstore. … Continue reading →

As a barista working at a local Vancouver coffee company, I am still often surprised at how much people are willing to spend on coffee. I get customers paying $4 for a medium vanilla latte, and often, they come back … Continue reading →

Michelle Wan’s post, Branding of Photography, discusses the research she made in looking for the best prices for a camera lens and the factors which influenced her purchasing decision, such as celebrity endorsements. Her entry made me think about my … Continue reading →

Jeannie Tse recently posted an entry, “The Purpose of Car Ads?”, discussing how car companies ensure that their image and brand are highlighted in their commercials in order to differentiate themselves from other competitors. She included a youtube video of … Continue reading →

Groupon, a popular website which offers daily deals to major geographic markets all over the world, has struck up a controversy due to its Super Bowl Ad, which spotlights Tibet’s social problems in a serious manner, and then dismissing the … Continue reading →

It amazes me to see just how much marketing affects our everyday actions. From deciding between choosing which alternative brands or stores to purchase from, to the different factors which affect the consumer decision process. Here’s a quick example, in … Continue reading →

Every new year, I aim to become more fit as my New Years’ Resolution. And every new year, I buy items such as running gloves or headbands from LuluLemon. Sounds like a trend. So, how exactly does LuluLemon help me … Continue reading →

A recent entry on Duct Tape Marketing blog recently asked the question, Could You Sell Your Tweets? I know what you’re thinking, and no, it isn’t talking about getting paid $200 to tweet about how much you love a certain brand. … Continue reading →