AmazonFresh is a branch of the Amazon.com American online company in Seattle, Washington. It came up with the business model of online groceries with home delivery service. AmazonFresh offering an online grocery offered many consumers convenience and variety.  With a lot of demands from outside of Seattle, the company managed to expand its grocery business outside Seattle like Los Angeles and San Francisco.

Amazon’s expansions are a threat to other grocery stores such as Safeway, Target, Whole Foods and Walmart. They fear that the number one grocery leader will change to AmazonFresh

Since groceries have been known to be difficult for online retailers because it can easily get damaged and expire, AmazonFresh also hopes to sell its high-margin goods like electronics. AmazonFresh also make sures to deliver their products within one day.

Amazon is well known for its online market and is an established brand. With its costumer loyalty, people are more likely to trust the quality of their products and shift from going to traditional markets to AmazonFresh. AmazonFresh allows consumers to save time and avoid crowds especially during special events or holidays. It also stops compulsive shopping. Many times when we go shopping, it might me temping to buy other goods that we do not need and compromise on our choices because of the market not having a certain product, but AmazonFresh helps with it.