I recently came across Catherine Chang’s blog on Google’s future plans. It said Google is planning several new projects to increase profit and market themselves more. Catherine also mentioned Google works to incorporate technology into business. But, I believe does more. Google also creates shared value with the world by giving back to communities. In the articlethat Catherine referenced, I was able to find an interesting project, Project Loon. Since Google depends on users having fast Internet connections, Google tries to provide Internet to poorer communities. They float balloons into the stratosphere and create signals; so more people can access Google as well. I think this is a profitable way to give back to the community and help improve the lives of others.

Betabeat is another article that shows Google’s attempt to create shared value. For the victims of Hurricane Sandy, Google has donated 17,000 Nexus tablets to the town’s senior centres and libraries. I support Google doing this because I think that technology can contribute to the society by providing education and a way to communicate. But doing this after a year I wonder if it can bring a big difference.

“Google’s Seven New FrontiersAdd to …” The Globe and Mail. N.p., n.d. Web. 16 Nov. 2013.

“BetaBeat.” Betabeat Googles Idea of Giving Back Is Donating 17000 Nexus Tablets to Victims of Hurricane Sandy a YearLater Comments. N.p., n.d. Web. 16 Nov. 2013.