The innovation of technology allowing us to pay electronically and purchase unique products gave the vending machine industry the opportunity to step up.

In Los Angeles and Las Vegas, Ross placed several unique shoe vending machines. Consumers were content with the new way of buying shoes. When their heels start to hurt, they can simply walk up to a machine, put in some money, and instantly get a pair of shoes.  Technology has made the size of the US vending machine industry to grow over the past decade, making more than $40 billion a year.

I think the industry will continue to grow for many reasons. Vending machines are convenient and easily approachable. It is efficient because it is open 24/7 and there are no line-ups. Also, the cost of this industry is fairly low compared to other direct stores because there is no labour cost and the start-up cost is low. Plus, consumers love being able to get what they want when they want it.

“Page 11 The Biggest Trends in Business for 2013 | Entrepreneur.com.” Entrepreneur. N.p., n.d. Web. 12 Nov. 2013.