Monthly Archives for November 2013
If I could go back in time…
This is it. My final post for COMM 296: Intro to Marketing. It’s time for some self-reflection. The designated topic for this post is a reflection on the group project which ultimately involved creating a video. If I could go … Continue reading
RE: Why is everyone playing Candy Crush Saga in the classroom?
In memory of my Level 305 achievement on Candy Crush Saga, I have chosen to respond to Claire Choi’s blog post that explores the immense popularity and profitability behind the game. A little bit of background info regarding my history … Continue reading
Holiday marketing, the right way
Since it’s nearing the holiday season, I decided to read a blog about holiday marketing. I found a post titled “4 simple ways to engage holiday shoppers online” by Courtney Buchanan on the New School Marketing Blog on responsys.com. In … Continue reading
Tangerine…is a bank?
“I’m going to open an account at Tangerine.” Right now, I cannot imagine anyone saying that. But that just might happen in the near future. According to this news article, ING Direct is going to take the namesake of a … Continue reading
New blend, new positioning?
Tim Hortons is introducing a new blend of coffee, for the first time in its 49-year history. Why did Tim Hortons choose to increase its product depth now? It may be the intensifying competition from Starbucks and McDonald’s, or maybe … Continue reading