The “problems” with the one-for-one business model are identical to the forces restricting innovation: people fear change. Whenever new technologies or, in this case, business plans are introduced people scream that we will lose our jobs. This ideology is what is holding our society back from a better standard of living. As a society we need to embrace change including modern business models such as the one-for-one business model.

The beauty of the market economy in which we live is that there will always be an invisible hand ensuring the eventual success of our society. Based on our history, this success will not be smooth, but it is certain that innovation will lead to a higher standard of living in the long run. As a society we need to stop worrying about disrupting the current state of being and, instead, strive to flip it on its head. Our society is far from perfect and holding it still is not going to fix it.

Photo: http://bit.ly/1YlwRwz