Dec 05 2010
Dell and Sustainability
Dell today launched a long-term, global effort to partner with its customers to become the greenest technology company on Earth for the long-term. The new Zero Carbon Initiative will continue to maximize the energy efficiency of Dell products and over time offset their carbon impact. The initiative includes the efforts of Dell, its employees and its suppliers and will reflect the direct feedback of its customers. The company also committed to reduce the carbon intensity of its global operations by 15 percent by 2012 and extended its ” Plant a Tree for Me” program to Europe, allowing computer users to offset the emissions associated with the electricity their computers use. The zero-carbon initiative will include IT lifecycle assessments, management of Dell’s direct and indirect climate impacts, reduction of the company’s carbon intensity and partnership with customers.
Sustainability is the potential for long-term maintenance of well being, which has environmental, economic, and social dimensions. There are two major ways of reducing negative human impact and enhancing ecosystem services. The first is environmental management; this approach is based largely on information gained from earth science, environmental science, and conservation biology. The second approach is management of human consumption of resources, which is based largely on information gained from economics. Ways of living more sustainably can take many forms from reorganising living conditions (e.g., ecovillages, eco-municipalities and sustainable cities), reappraising economic sectors (permaculture, green building, sustainable agriculture), or work practices (sustainable architecture), using science to develop new technologies (green technologies, renewable energy), to adjustments in individual lifestyles that conserve natural resources.
http://www.dell.com/content/topics/global.aspx/corp/pressoffice/en/2007/2007_06_05_lon_000?c=us&l=en