Comment on Anrui Jiang’s post: Alibaba’s Success

Alibaba Group launched the largest IPO in the world in September 2014, declaring the success of e-commerce in China.

As Anrui wrote in her post, the most significant factors of Alibaba’s success is that Jack Ma has seen the potential power of the Internet and persevered chasing his goals. There is no doubt that the wisdom and perseverance of an entrepreneur is critical to the company. Additionally, Alibaba are good at creating the market. By choosing special days, such as, 11.11 and 12.12, Alibaba hold special events for customers. Sales and discount are always attractive to customers. According to the statistics, Alibaba Group made 35 billion Yuan ($5.75 billion) on Nov. 11th, 2013. In this year, “Alibaba Group even hit $2bn in sales in first hour of ‘Singles’ Day’.” No wonder why Alibaba could achieve making the largest IPO in the world.

Apart from that, Anrui also mentioned the value proposition of the company. Alibaba have successfully differentiated with other online shopping platform by releasing AliPay, which making sure that customers can pay after they check what they bought. Alibaba are delivering their principle that customers can have a more convenient way of shopping. By developing e-commerce, there are many job positions for shipping companies, which is another way to deal with unemployment.

Works Cited

BBC News. “Alibaba hits $2bn in sales in first hour of ‘Singles’ Day’” BBC News. 10 Nov. 2014. Web. 10 Nov. 2014.

<http://www.bbc.com/news/business-29999289>

Driebusch, Corrie, and Alexandra Scaggs “Alibaba IPO Signals Strength in U.S. Stocks”

The Wall Street Journal. 21 Sep, 2014. Web. 10 Nov. 2014.

<http://online.wsj.com/articles/alibaba-ipo-signals-strength-in-u-s-stocks-1411328438>

Lin, Liza, and Lulu Yilun Chen. “Alibaba Breaks Sales Record Amid China Singles-Day Rebate.” Bloomberg News. 12 Nov. 2013. Web. 10 Nov. 2014. <http://www.bloomberg.com/news/2013-11-11/alibaba-breaks-sales-record-on-china-singles-day-amid-discounts.html>

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