Monthly Archives: February 2011

As I was working on the STP (“Segmentation,Targeting,Positioning”) group assignment this week, for some reason the urge to do a STP on the Sauder School of Business community crossed my mind. Although students in Sauder are already segmented from UBC … Continue reading →

As long as I could remember, my family has forever been advocates of the Sony brand. Founded in 1946, Sony Corporation grew from a radio repair shop into a more than $60 billion global organization. My family purchased Walkman players, … Continue reading →

Every year, it seems that the number of Sauder events are increasing by ten-fold. You see CUS club booths everyday, with posters, swags, and people occupying the tables, promoting their club’s events. Whereas last year, booth-ing was enough to attract … Continue reading →