One Big Sauder Family

As I was working on the STP (“Segmentation,Targeting,Positioning”) group assignment this week, for some reason the urge to do a STP on the Sauder School of Business community crossed my mind. Although students in Sauder are already segmented from UBC students, I realized that there are so many other micro segment groups in our Sauder community.

First segment is the 1^st years who actively participate in CUS (Commerce Undergraduate Society) elections, getting involved in CUS clubs, and proactively attending networking conferences. They tend to be curious of many Sauder events, and they value their relationships with their Frosh leaders or executives of the clubs that they currently are part of.

Second segment is the 2^nd year club executives, who are currently seeking to get more involved in building professional relationships in hopes to get a summer internship or Co-op in 3^rd year. Rather than attending conferences, this segment is more interested in organizing major business conferences and external events to brush up their management skills and people skills.

Third segment is those newly elected and hired CUS Board of Directors and executive team. This is where I identify myself with at the moment. Experiencing 1^st year trying to adjust to the new life in college, and going through 2nd year organizing club networking and skill building events, this segment values their position that enables them to provide the services and support that the 1^st and 2^nd segment seeks for.

It is amazing how although I STP-ed the Sauder Community into more specific segments, it is safe to say that all Sauder students have one goal – to maximize their academic, social and professional experience in Sauder. However segmented Sauder is, it is this one goal that I believe, unites us and make us one Sauder family under the same roof.