Today I came across a blog post from “Design Revivor“, which was a basic review of some special Macbook apps. Browsing through all the Mac applications, I realized that I have never used most of them before. I realized that I initially purchased by Macbook for the sole reason that the appealing design and the portability of the product.
Despite the fact that I have not maximized the Macbook service, I do not have post-purchase dissonance because I can see how Apple tries to maximize consumer satisfaction by closing their Gaps Model.
Knowledge Gap : A majority of Macbook advocates come from the design or musical industry demographic, as Macbook provides music and art development services and applications. On the other rim or the scale, for those like me who are not very technically focus, Macbook is easy to use, physically appealing, and it is a trend among college students to own the product.
Standard Gap : Apple’s perception of consumer expectations is for Macbook to be quick with adapting to new trends and updating their programs. Committed to increasing service quality, Apple closes this gap by providing easy to download updated programs and focusing on developing new programs that would make Macbook more accessible.
Delivery Gap : Store associates at Apple Stores will help explain to consumers in detail about all the tricks of how to utilize the Macbook. Online tutorials, peer reviews and transparency of the advantages and disadvantages of certain programs give consumers sufficient information about the product.
Communication Gap : Just like any other companies, Apple is slow in fixing their products, but their discount and customer loyalty programs offset their slowness in responding to repair requests. Student discounts in September, reliable warranty programs and online presence attracts their target market, which helps Apple close this gap.
