Category Archives: Uncategorized

Major in Marketing?!

Now is the season of choosing your major. Ever since I came to UBC, I always wanted to do International Relations because I was trilingual and wanted to work for multi-national non-profit organizations. Little did I know that I would … Continue reading

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Roll it up!

As late as it is, I recently found out about Tim Horton’s “Roll up the Rim” campaign. I was not aware of this interesting campaign until I saw one of my friends rolling up the rim and talking about winning … Continue reading

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Facebook – the Book that unites

12:00am. I am desperate to hear news from Japan after the earthquake happened. Rather than Yahoo news, I choose to search on Facebook to obtain primary data. As I expected, the Facebook wall  that used to be full of “5 … Continue reading

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Closing the Gaps

Today I came across a blog post from “Design Revivor“, which was a basic review of some special Macbook apps. Browsing through all the Mac applications, I realized that I have never used most of them before. I realized that … Continue reading

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Is a Cheaper iPhone a Good Bet?

On Feb 21st, 2011 Apple announced that they are expected to release a cheaper version of the iPhone during 2011 to deal with growing smartphone competition. This topic was brought to the table during Comm 296 class today too, asking … Continue reading

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One Big Sauder Family

As I was working on the STP (“Segmentation,Targeting,Positioning”) group assignment this week, for some reason the urge to do a STP on the Sauder School of Business community crossed my mind. Although students in Sauder are already segmented from UBC … Continue reading

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make.believe

As long as I could remember, my family has forever been advocates of the Sony brand. Founded in 1946, Sony Corporation grew from a radio repair shop into a more than $60 billion global organization. My family purchased Walkman players, … Continue reading

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In the heart of it

Every year, it seems that the number of Sauder events are increasing by ten-fold. You see CUS club booths everyday, with posters, swags, and people occupying the tables, promoting their club’s events. Whereas last year, booth-ing was enough to attract … Continue reading

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Choosing the “right” clothes

You might have heard of the Korean boy band TVXQ, also know as Dong Bang Shin Ki. TVXQ has the Guinness World Records for having the world’s largest official fan club, with more than 800,000 official members in South Korea, … Continue reading

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Creating Social Trends

A few days ago, while I was pondering about what to write for my first blog entry, I came across an article about online shopping in my Chinese textbook. Luckily, today in class we discussed the text in depth, focusing … Continue reading

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