Junie Chow's Blog

I’ve started to pay attention to the type of commercials that are on certain television stations. There are channels on tv called “W network” and “Viva” that air shows most adult females would be interested in watching and I’ve noticed that the commercials were mostly geared towards that adult female audience. They showed products such as, “Pantene Pro-V” shampoo, anti-wrinkle cream, baby products, and healthy food/drink items. Another observation I picked up was that it seemed like most of the actors in the commercials were of the female gender.

I also remember my younger days as a child watching cartoons on the YTV channel. The commercials on that channel were mainly advertising for toy products, but there were also several ads promoting awareness for the need to live an active lifestyle. I still have a distant memory of the toy commercials being very lively, with cheerful kids playing with a product, like a Barbie doll or a superhero action figure, and acting as if they were having the time of their lives.  Those commercials were quite effective for me because I remember always wanting the toy afterwards.

Before I didn’t give much thought about the commercials on my television screen, I just thought of them as fillers for the break from my show that I was watching. I kind of just zoned them out as I was waiting for my show to return. Now I realize there’s a reasonable amount of effort and planning that goes into bringing a commercial into the public environment, like choosing which tv station to air a commercial in order to appeal to a target audience.