Have you ever Jinxed anyone before? Well according to an article from Adfreak Kraft Macaroni and Cheese has cleverly incorporated this “Jinx-ing” game and calling it “Mac & Jinx” into their current promotions on Twitter. So basically how it works is whenever a person on twitter sends a message with the words “mac and cheese” the system matches that person with another twitter-er who recently tweeted out a message with those same words as well. After being matched by the system, this lucky pair is sent a message containing a link offering free Mac and Cheese, but there’s a catch as this offer is only for the person who responds first!
This is an example of one company adapting to the new technological environment as it is tapping into the world of social networking. What a smart move this is, since a huge chunk of their current and potential customers are online using social networking sites such as Twitter and Facebook. I find this promotion tactic to be such a fun way to engage people and to spread the word about their Mac and Cheese product. The “Mac & Jinx” game might be that little pick-me-up gesture at the end of a tedious workday, schoolday, or any kind of day that’s filled with stress. This is also one of those Random Acts of Kindness (RAK) that I talked about in my last blog post, and consequently will boost Krafts’ image in the minds of their consumers.
