“Random Acts of Kindness” is the way to go!
Comments(0) Sometimes I notice that people nowadays are more closed in than before. In the Fifties it seems like people were very close with their neighbours. It was a time when you would say “Hi, Mr. Johnson” while taking a stroll around the block, or greet your local deli person on a first name basis, or even welcome a new neighbour into the area with a warmly baked cinnamon apple pie. What happened to that? It seems society today, at least the North American one, has shifted from that kind and open neighbourhood image to a “keep to yourself” one. Today I believe people have become more sceptical and have a belief that it’s hard to find real “Random Acts of Kindness” or (RAK) in society.
This sceptic view that many people have leads to an opportunity for businesses to incorporate a strategy that involves these RAKs that will hopefully impact a person in a positive way. I think people need and want to be proven wrong that there are real random acts of kindness out there and that people actually care about one another, specifically, that companies care about others. I was inspired to talk about this topic after reading an article from Trendwatching.com about this potential opportunity for companies. The article spotlights several companies on board with this strategy. For example, when someone in the UK tweeted on their twitter that they were tired, “Biotherm” replied to her message acknowledging the person’s fatigue and that it was going to send the person free samples of their “Skin.Ergetic” product. Another instance was when Spain based airline “Spanair” surprised its passengers with a personalized present delivered out on the luggage carousel on the eve of Christmas. In the end, many companies now are using this strategy as consumers are finding more value linked to the company’s products. Also, with more companies taking this approach consumers view companies and society in general being more kind and caring, and that’s how we can start to go back to those good ol’ days.
Image from http://www.trendwatching.com/briefing/