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Digital marketing- privacy and security is an issue that consumers and marketers cannot avoid.  Consumers and marketers are often on either ends of the privacy and security teeter totter, unable to find the perfect balance.  Savvy millennials (age 18-25) are early adoption and users of social media and this group of users are smartening up […]

Users online surf with objectives.  From the perspective of how marketers deal with users search behaviour: I read a report by Sapna Satagopan, JupiterResearch on Search Engine Selection Strategies.  It mentioned how the search engine industry is dominated by Google and by Yahoo and how these search engines are not the only options for a […]