Feb
10
Charities and New Technologies
Posted by: Junie Wu | February 10, 2011 | Leave a Comment
Charities are a type of organization that I believe can thrive with utilizing social media, such as YouTube and Mobile Apps. The YouTube Nonprofit Program is a helpful tool suitable to low budget organizations in providing an effective video message used for fundraising. This could be paired with creating a mobile app that can intervene […]
Feb
10
Grocery Shopping to the Next Level
Posted by: Junie Wu | February 10, 2011 | Leave a Comment
Mobile web utilized by “forward-thinking retailers…to address each stage in the consumer purchase funnel- awareness, engagement, consideration, conversion and loyalty.” In essence, the plan should further the company in some way or another by opening up opportunities in a consumer’s process to purchasing. An example that the article provided is: to receive sale alters (awareness), […]
Feb
8
What’s Fun in Social Gaming
Posted by: Junie Wu | February 8, 2011 | Leave a Comment
Paul Verna is the writer of “Social Gaming: Marketers Make Their Move,” recognizes the potential for marketers in the “faster growth track” of all forms of gaming- social gaming. Paul brings attention to the fact that contrary to the console gaming industry, the majority of social gaming audience is of an older age category and […]