Charities are a type of organization that I believe can thrive with utilizing social media, such as YouTube and Mobile Apps. The YouTube Nonprofit Program is a helpful tool suitable to low budget organizations in providing an effective video message used for fundraising.
This could be paired with creating a mobile app that can intervene in the awareness and through third party conversion, lead to conversion for the charity. What I mean by this is:
1. Awareness- providing quick facts relevant to your charity every x days to educate people.
2. Third party conversion: through agreement and partnering with third party retailers, you can send push notifications on location specific promotions and coupons to the consumer.
3. Conversion: through helping the consumer save money on such things as groceries or entertainment, you have provided them with a benefit in which they may repay the charity through donations. Another strategy could be for the charity to take a portion of the sales through the coupon redemption (like Groupons) so to bypass the stage of eliciting donations.