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A Little Bit of Demos and Previews, a Dash of Fun, and a Dose of Engagement = Innovative Use of Web Video
Posted by: Junie Wu | March 7, 2011 | Leave a Comment
When making a web video, companies (big or small) have to consider: What message is their video expressing? How will it affect their customers? When should they release it for maximum impact?
This article talks about “Innovative ways to use web video”
- Giving product demos and previewing the product. Watching a video on how to do something is a lot more enjoyable than reading dry instructional texts. This works well on explanatory types of products/services and/or when the product/service is highly visual oriented.
- Make the product look like it’s fun, effective and great in a video. This could make other people want to join in and make videos with your product.
- Use video as a way of engaging its audience.
What does this mean?
Web video is one way that helps to level the playing field for companies. Small companies are able to make great videos that become viral. Web videos are great for any product/service as Tipp-Ex is an example of this. It is a commercial about white out- something so old, traditional, and does not create a lot of excitement when thought of. But since they used video as an a way of engaging its audience through something entertaining, fun, and most of all interactive, this video has reached 15,520,133 views!
