Jan
27
A Consumer and Marketer Harmony?
Posted by: Junie Wu | January 27, 2011 | Leave a Comment
Digital marketing- privacy and security is an issue that consumers and marketers cannot avoid. Consumers and marketers are often on either ends of the privacy and security teeter totter, unable to find the perfect balance. Savvy millennials (age 18-25) are early adoption and users of social media and this group of users are smartening up as they actively monitor their online footprints.
This is the the usual take for online privacy and security. What is interesting about predication #4 for 2011 is the “new light” that is shed on this topic.
Consumers offering information about themselves can help marketers tailor the messages that are advertised. Optimistically saying, marketers are trying to make the consumers’ life easier by advertising things that will suit their needs; making life better for both parties.
As mentioned before, information released online becomes more reviewed and monitored by the writer ( such as savvy millennials). This snapshot may only capture a glimpse of the consumer, thus containing little insight. To overcome this hurdle, marketers should demonstrate the benefits of consumers divulging information and opinions. Therefore returning to:
- Knowing what makes a consumer happy,
- Marketers can then control how much advertising and what type of advertising is targeted to each consumer.