{"id":23,"date":"2011-02-10T02:34:05","date_gmt":"2011-02-10T10:34:05","guid":{"rendered":"https:\/\/blogs.ubc.ca\/juniewu\/?p=23"},"modified":"2011-02-10T02:36:33","modified_gmt":"2011-02-10T10:36:33","slug":"23","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/juniewu\/2011\/02\/10\/23\/","title":{"rendered":"Grocery Shopping to the Next Level"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"http:\/\/totalaccess.emarketer.com.ezproxy.library.ubc.ca\/chart_jpgs\/123001-124000\/123218.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Ways that US Retailers Leverage Their Mobile Solutions, Sep 2010\" src=\"http:\/\/totalaccess.emarketer.com.ezproxy.library.ubc.ca\/chart_jpgs\/123001-124000\/123218.jpg\" alt=\"\" width=\"348\" height=\"414\" \/><\/a>Mobile web utilized by \u201c<a title=\"Mobile Web: Best Practices for Retailers\" href=\"http:\/\/totalaccess.emarketer.com.ezproxy.library.ubc.ca\/Reports\/Viewer.aspx?R=2000745&amp;ipauth=y\">forward-thinking retailers\u2026to address each stage in the consumer purchase funnel- awareness, engagement, consideration, conversion and loyalty.<\/a>\u201d\u00a0 In essence, the plan should further the company in some way or another by opening up opportunities in a consumer\u2019s process to purchasing.\u00a0 An example that the article provided is: to receive sale alters (awareness), look for better prices ad product reviews (consideration) and redeem coupons (conversion).\u00a0 Sephora has done a great job on mobile web.<\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n<span class=\"vvqbox vvqyoutube\" style=\"width:425px;height:344px;\"><span id=\"vvq-23-youtube-1\"><a href=\"http:\/\/www.youtube.com\/watch?v=clUABxAAQik\"><img decoding=\"async\" src=\"http:\/\/img.youtube.com\/vi\/clUABxAAQik\/0.jpg\" alt=\"YouTube Preview Image\" \/><\/a><\/span><\/span>\n<p>I think a mobile strategy could be useful to grocery stores.<\/p>\n<p style=\"text-align: left;\">1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 To send a text or offer an app with a promotions section about a crowd pleasing recipe of the day that students and parents can make in a hurry.\u00a0 They can include the ingredients and costs with the message.\u00a0 This would act as an opportunity window for the awareness stage.<\/p>\n<p style=\"text-align: left;\">2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 To take a step further, barcodes could be provided by each produce giving suggestions of how to serve that vegetable and the nutritional value it contains (consideration).\u00a0 On top of this, you may even allow consumers to have input on this stage, allowing them to get involved as well, such as making suggestions.<\/p>\n<p style=\"text-align: left;\">3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lastly, coupons may be given on certain ingredients off of the recipe of the day to play a role in conversion.\u00a0 These are tangible, relevant offers that include limited-time offers.<\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Utility of Retail Apps Designed for Use Inside the Store According to US Internet Users, Fall 2010\" src=\"http:\/\/totalaccess.emarketer.com.ezproxy.library.ubc.ca\/chart_jpgs\/122001-123000\/122656.jpg\" alt=\"http:\/\/totalaccess.emarketer.com.ezproxy.library.ubc.ca\/chart_jpgs\/122001-123000\/122656.jpg\" width=\"388\" height=\"399\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile web utilized by \u201cforward-thinking retailers\u2026to address each stage in the consumer purchase funnel- awareness, engagement, consideration, conversion and loyalty.\u201d\u00a0 In essence, the plan should further the company in some way or another by opening up opportunities in a consumer\u2019s process to purchasing.\u00a0 An example that the article provided is: to receive sale alters (awareness), [&hellip;]<\/p>\n","protected":false},"author":2552,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/users\/2552"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/23\/revisions"}],"predecessor-version":[{"id":27,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/23\/revisions\/27"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}