{"id":4,"date":"2011-01-12T21:06:50","date_gmt":"2011-01-13T05:06:50","guid":{"rendered":"https:\/\/blogs.ubc.ca\/juniewu\/?p=4"},"modified":"2011-01-12T21:06:50","modified_gmt":"2011-01-13T05:06:50","slug":"where-to-search-online-where-to-advertise-online","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/juniewu\/2011\/01\/12\/where-to-search-online-where-to-advertise-online\/","title":{"rendered":"Where to Search Online? Where to Advertise Online?"},"content":{"rendered":"

Users online surf with objectives.\u00a0 From the perspective of how marketers deal with users search behaviour:<\/p>\n

I read a report by Sapna Satagopan, JupiterResearch on Search Engine Selection Strategies<\/em><\/a>.\u00a0 It mentioned how the search engine industry is dominated by Google and by Yahoo and how these search engines are not the only options for a marketer.\u00a0 For example, competition for keywords are becoming expensive, thus marketers must invest more in order to be easily found.\u00a0 Marketers need to focus on “adding value to their spending.”\u00a0 Three types of search providers:<\/p>\n

    \n
  1. General [top tier](ex. Google)<\/li>\n
  2. Vertical\/ Niche (ex. Shopping.com)<\/li>\n
  3. Feed-Based (ex. Froogle)<\/li>\n<\/ol>\n

    Vertical and feed-based search providers can be used to keep costs down while remaining high on search results of these providers.\u00a0 An important note is to keep in mind “measuring the benefits of TARGETING vs. SHEER VOLUME.”<\/p>\n

    Why are these providers not as popular if they are as effective as it claims (4% higher click-through rates with using other providers on top of Google or Yahoo)?\u00a0 Consumers continue to use these general search providers because they trust these providers, became comfortable with the process and made it a habit.\u00a0 Getting customers to switch is a difficult challenge, especially when change is not usually well accepted. \u00a0 And in order for consumers to change, they need to be informed about the options; which I believe these two providers lack – advertisements!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Users online surf with objectives.\u00a0 From the perspective of how marketers deal with users search behaviour: I read a report by Sapna Satagopan, JupiterResearch on Search Engine Selection Strategies.\u00a0 It mentioned how the search engine industry is dominated by Google and by Yahoo and how these search engines are not the only options for a […]<\/p>\n","protected":false},"author":2552,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/users\/2552"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"predecessor-version":[{"id":5,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/4\/revisions\/5"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}