{"id":6,"date":"2011-01-27T17:09:49","date_gmt":"2011-01-28T01:09:49","guid":{"rendered":"https:\/\/blogs.ubc.ca\/juniewu\/?p=6"},"modified":"2011-01-27T17:09:49","modified_gmt":"2011-01-28T01:09:49","slug":"a-consumer-and-marketer-harmony","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/juniewu\/2011\/01\/27\/a-consumer-and-marketer-harmony\/","title":{"rendered":"A Consumer and Marketer Harmony?"},"content":{"rendered":"

\"\"<\/a>Digital marketing- privacy and security is an issue that consumers and marketers cannot avoid.\u00a0 Consumers and marketers are often on either ends of the privacy and security teeter totter, unable to find the perfect balance.\u00a0 Savvy millennials (age 18-25) are early adoption and users of social media and this group of users are smartening up as they actively monitor their online footp<\/a>rints<\/a>.<\/p>\n

This is the the usual take for online privacy and security.\u00a0 What is interesting about predication #4 for 2011 is the “new light” that is shed on this topic.<\/p>\n

“The types of data consumers are willing to share can give marketers insight into how to avoid consumer backlash.”<\/a><\/p><\/blockquote>\n

Consumers offering information about themselves can help marketers tailor the messages that are advertised.\u00a0 Optimistically saying, marketers are trying to make the consumers’ life easier by advertising things that will suit their needs; making life better for both parties.<\/p>\n

As mentioned before, information released online becomes more reviewed and monitored by the writer ( such as savvy millennials).\u00a0 This snapshot may only capture a glimpse of the consumer, thus containing little insight.\u00a0 To overcome this hurdle, marketers should demonstrate the benefits<\/strong> of consumers divulging information and opinions.\u00a0 Therefore returning to:<\/p>\n

    \n
  1. Knowing what makes a consumer happy,<\/li>\n
  2. Marketers can then control how much advertising and what type of advertising is targeted to each consumer.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Digital marketing- privacy and security is an issue that consumers and marketers cannot avoid.\u00a0 Consumers and marketers are often on either ends of the privacy and security teeter totter, unable to find the perfect balance.\u00a0 Savvy millennials (age 18-25) are early adoption and users of social media and this group of users are smartening up […]<\/p>\n","protected":false},"author":2552,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/users\/2552"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":9,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"predecessor-version":[{"id":16,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/6\/revisions\/16"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}