{"id":99,"date":"2011-03-15T14:57:20","date_gmt":"2011-03-15T22:57:20","guid":{"rendered":"https:\/\/blogs.ubc.ca\/juniewu\/?p=99"},"modified":"2011-03-15T14:57:20","modified_gmt":"2011-03-15T22:57:20","slug":"99-00-for-a-wagon-of-smurfberries","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/juniewu\/2011\/03\/15\/99-00-for-a-wagon-of-smurfberries\/","title":{"rendered":"$99.00 for a Wagon of Smurfberries"},"content":{"rendered":"

\"\"<\/a><\/p>\n

After receiving many complaints from parents, Apple has changed its policy for in-app purchase<\/a>s.\u00a0 The change is made to prevent some unexpected bills.\u00a0 Sarah Kessler points out another issue, \u201cWhether it\u2019s appropriate to market expensive virtual goods within games intended for young children.\u201d<\/p>\n

In-app purchases for children-typed games are a loop-hole that allows children to purchase goods (virtual) with the use of a parent\u2019s credit card.\u00a0 Whereas offline, a child walking up to the cash register with a credit card would be denied the transaction.\u00a0 These in-app purchases discovered an untapped market that is now under debate.<\/p>\n

Is it appropriate to market to children who may not understand the value of money? <\/em><\/p>\n

If this question were to be reworded, \u201cIs it appropriate to market a good that is well beyond the audience\u2019s means and does not understand the value of money?\u201d then we can tell this takes place in real life.\u00a0 The difference between the two groups is the children versus adults.\u00a0 Children are assumed to not yet know these things where adults are supposed to.<\/p>\n

This way of generating sales is quite sneaky as the bill at the end of the month tends to drop some mouths.\u00a0 Usually this type of strategy would not work as the product continues its life cycle but because these games often have a short lifespan and does not face returning customers (unless for another version of the game), it works.\u00a0 Sales and revenue could decrease because of the new prevention changes.\u00a0 Therefore, marketers would no longer make these in-app purchases targeted to children as expensive since parents are made aware of each purchase.\u00a0 Perhaps as a result, there will be a switch as more marketers make games intended for adults.<\/p>\n","protected":false},"excerpt":{"rendered":"

After receiving many complaints from parents, Apple has changed its policy for in-app purchases.\u00a0 The change is made to prevent some unexpected bills.\u00a0 Sarah Kessler points out another issue, \u201cWhether it\u2019s appropriate to market expensive virtual goods within games intended for young children.\u201d In-app purchases for children-typed games are a loop-hole that allows children to […]<\/p>\n","protected":false},"author":2552,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/users\/2552"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/99\/revisions"}],"predecessor-version":[{"id":103,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/posts\/99\/revisions\/103"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/categories?post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/juniewu\/wp-json\/wp\/v2\/tags?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}