Organizational Culture–Solid Foundation of Business Success

The  goal for a company is to maximize its profit and stand out from the competitive market. In other words, companies need to improve the bottom line, which can be achieved by  simultaneously growing the revenue and cutting the costs. However, the whole process of companies development is not that simple as it shows literally. A company is operated by intelligence and active action guided by relative business strategies including building a encouraging organizational culture which paves the way to business success.

Compared to revising the business strategies according to customers’ feedback through the social media such as Facebook and Twitter which seem to provide a large amount of fast and direct information, company culture creates a more efficient way to facilitate the communication among people. More and more  companies buy fake online reviews due to growing public’s reliance on online review sites and the great impact of good online reputation on a company’s revenue. Based on the benefits of the organizational culture, I recommend that these companies should focus on creating the company culture that fits their business types and therefore optimizing their workforce management. By enhancing the employees’ motivation, the company can also improve the consumers’ experience with better service provided by its employees. Thus, a good organizational culture is more important than merely attaining “good” online reputation without reflecting the management inside the company.

Work Cited:

Griffith-Greene, Megan. “Yelp, Google and UrbanSpoon Targets for Fake Reviews.” CBCnews. CBC/Radio Canada, 07 Nov. 2014. Web. 10 Nov. 2014.

“Bottom Line Definition | Investopedia.” Investopedia. N.p., n.d. Web. 10 Nov. 2014.