In Response to  Hannah Clark Steiman’s blog “Apple’s iWatch Will Need Killer Apps” in the management blog. http://www.businessweek.com/articles/2013-11-06/apples-iwatch-will-need-killer-apps

As Hanaah talked in his article that many evidences shows that Apple is working on it iWatch which is known as the smart watch. The most obvious one is that Apple applied the copyright of iWatch in many countries.

First of all, I agree with the author’s idea that Apple need some killer Apps for the iWatch. As the iPhone series come to the 7th generation, the smartphone market has been well developed. Apple is forced to introduce cheaper products like iPhone5C in order to compete with companies like Samsung. Apple cannot enjoy the high margin profit again like when it is a pioneer in this industry.

In this case, Apple need some new production which can make them as a pioneer again. The smart watch market is a good choice. Although lots of companies have get into the market already as well as Samsung, the selling performance of these products are not good. These products are only suitable for some electric guys rather than everyone. Smartphone owns most functions of smart watch. That is why the author think iWatch need killer apps which can only be used easily in smart watch.

In the marketing area, this is called the diffusion of innovation. As we know, most of innovations are stopped at the innovators and early adopters stages. As I know, some companies started to develop some smart watch devices years ago. But none of them can reach the majority stage. One of the main reasons is that they can produce interesting things but people do not need it.  The same story happened to iPhone before. Before iPhone, many companies like HTC introduced several touch-screen cellphones, but the selling performance is bad because of the bad user experience.

Thus, I believe that any new products should meet customers’ needs otherwise they maybe cool but useless.