There are some commercials not directly selling a particular product, instead they try to convey the image of the brand to consumers. This kind of ads are very abstract, but those good ones should be able to attract you from the beginning to the end of commercial and then it would lead you thinking of the brand.
Here is a commercial of xbox 360 I would like to share. The commercial set the story at metro station, everyone in there is engaged in a gun fight simulation. It is really funny and attracting to potential customers. In my point of view, i think this kind of ads are targeting on those who knows little about the conpany and who are consuming products of its competitors. The ad is trying to get people to have a basic impression of the conpany and show what it strive for. I barely know about xbox 360 except that it is a console, but through the commercial, I get the message that they have the intension that try to simulate gaming scenarios to movie like, or even reality-like, 3-D(but because this ad involves so much violence so I guess this is why it is banned).regardless, the ad is funny and consequently attracting. I would like to add one more feture of successful commercials that I discussed in the earlier post and it is intensity of enjoyment. Ads HAVE TO be funny to catch people’s eyes.