{"id":19,"date":"2010-10-13T23:52:40","date_gmt":"2010-10-14T07:52:40","guid":{"rendered":"https:\/\/blogs.ubc.ca\/junmingo\/?p=19"},"modified":"2010-12-05T01:46:45","modified_gmt":"2010-12-05T09:46:45","slug":"19","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/junmingo\/2010\/10\/13\/19\/","title":{"rendered":"what elements do ADs need to have"},"content":{"rendered":"<span class=\"vvqbox vvqyoutube\" style=\"width:425px;height:344px;\"><span id=\"vvq-19-youtube-1\"><a href=\"http:\/\/www.youtube.com\/watch?v=qNuRQmvykwk\"><img decoding=\"async\" src=\"http:\/\/img.youtube.com\/vi\/qNuRQmvykwk\/0.jpg\" alt=\"YouTube Preview Image\" \/><\/a><\/span><\/span>\n<p>\u00a0There are some commercials not directly selling a particular product, instead they try to convey the\u00a0image of the\u00a0brand to consumers.\u00a0 This kind of ads are very abstract, but those good ones\u00a0should be able to attract you from the beginning to the end of commercial and then it would lead you\u00a0thinking of the\u00a0brand.\u00a0<\/p>\n<p>Here is a commercial of xbox 360 I would like to share. The commercial set the story at metro station, everyone in there is engaged in a gun fight simulation. It is really funny and attracting to potential customers.\u00a0In my point of view, i think this kind of ads are targeting on those who\u00a0knows little about the conpany and who are\u00a0consuming products of its competitors. The ad is trying to\u00a0get people to\u00a0have a basic impression of the conpany and show what it strive\u00a0for.\u00a0I barely know about xbox 360 except that it is a console, but through the commercial, I get the message that they have the intension that try to simulate gaming scenarios to movie like, or even reality-like, 3-D(but because this ad\u00a0involves so much violence so I guess this is why it is banned).regardless, the ad is funny and consequently attracting. I would like to add one more feture of successful commercials that I discussed in the earlier post and it is intensity of\u00a0enjoyment. Ads HAVE TO be funny to catch people&#8217;s eyes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0There are some commercials not directly selling a particular product, instead they try to convey the\u00a0image of the\u00a0brand to consumers.\u00a0 This kind of ads are very abstract, but those good ones\u00a0should be able to attract you from the beginning to the end of commercial and then it would lead you\u00a0thinking of the\u00a0brand.\u00a0 Here is a [&hellip;]<\/p>\n","protected":false},"author":4016,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/posts\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/users\/4016"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/posts\/19\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/posts\/19\/revisions\/58"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/categories?post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/tags?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}