{"id":21,"date":"2010-10-23T00:10:10","date_gmt":"2010-10-23T08:10:10","guid":{"rendered":"https:\/\/blogs.ubc.ca\/junmingo\/?p=21"},"modified":"2010-12-05T01:48:01","modified_gmt":"2010-12-05T09:48:01","slug":"21","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/junmingo\/2010\/10\/23\/21\/","title":{"rendered":"stratbucks STP"},"content":{"rendered":"<p><span class=\"vvqbox vvqyoutube\" style=\"width:425px;height:344px;\"><span id=\"vvq-21-youtube-1\"><a href=\"http:\/\/www.youtube.com\/watch?v=SmWilCyyGyI\"><img decoding=\"async\" src=\"http:\/\/img.youtube.com\/vi\/SmWilCyyGyI\/0.jpg\" alt=\"YouTube Preview Image\" \/><\/a><\/span><\/span>I am not a typical\u00a0coffee fan, but I am very interested in studying\u00a0Starbucks&#8217;s success as a high value-added coffee chain. For a long time I have been curious about\u00a0how\u00a0Starbucks\u00a0comes up with its marketing mix, especially the distribution strategy.\u00a0There are so many starbucks stores in Vancouver, at some places there are even 3 stores at the one interscetion but located at 3 sides, but every store claims they are still making a profit. Moreover, besides tremendous store, Starbucks also enters the market in groceries and supermarket.\u00a0What\u00a0I\u00a0interpret this fact is that Starbucks is using a differentiated targeting stragegy, which bases on the demogeographic and product-related segmentation, to\u00a0make its products available\u00a0as well as its brand name entrenched in different market segments, so as to increase its market share\u00a0in the whole coffee market. \u00a0According to this piece of news attatched,\u00a0 Starbucks is planning to expand growth in retail stores &amp; supermarkets. It is reacting related to its competitors marketing strategies,which is said in the news: &#8220;[their] competitors are trying every angle to reach [their] customers.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am not a typical\u00a0coffee fan, but I am very interested in studying\u00a0Starbucks&#8217;s success as a high value-added coffee chain. For a long time I have been curious about\u00a0how\u00a0Starbucks\u00a0comes up with its marketing mix, especially the distribution strategy.\u00a0There are so many starbucks stores in Vancouver, at some places there are even 3 stores at the [&hellip;]<\/p>\n","protected":false},"author":4016,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/users\/4016"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/posts\/21\/revisions\/59"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/junmingo\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}