This is definitely one of the funniest and innovative ads I have ever seen, something that will definitely catch the attention of males.
Olla Condoms – Unexpected Babies
Brazilian agency AGE Isobar organized just such an insidious campaign for Olla condoms recently. The agency apparently targeted specific males and created actual Facebook profiles for their unborn children by tacking “Jr.” on to their names, who then attempt to friend Daddy. Well, is it effective? Although this campaign may be considered insidious and violates Facebook’s usage guides, I still think that it is effective as it acts as a effective reminder for a lot of males despite some may ignore it. Definitely an alarm bell for dissolute males!
Now let’s look at another marketing campaign from class:
Mini Cooper vs. Porsche 911 at Road Atlanta
Although this campaign did create a lot of buzz online, it had more negative impacts. From my perspective, a Mini verses a Porsche? What a ridiculous idea. The result was that Mini lost by 2 seconds, which is like an eternity on an Autocross course. My question is, why did the marketers of Mini pick Porsche for the challenge? The cars are completely different in aspects such as design, brand positioning, price and target market. It is no surprise that Porsche will win unless a miracle happens. From what I know, Mini is owned by BMW, so why don’t they just challenge a BMW or another brand that has similar price and target market? Proposing a challenge with less hope of winning does not seem smart and could do more harm than good to one’s image.
Just personal opinions, please feel free to comment!
Reference:
http://www.adweek.com/adfreak/friend-request-your-unborn-child-actually-condom-ad-136767
Categories: