Nowadays, there are lots of advertisements on television or on the street. We find ourselves surrounded by all kinds of advertisement everywhere and almost at any time. Some people argue that the advertising boots the sales of goods and it encourages people to buy products unnecessarily. From my observation, many company produce advertisement with famous and popular actors or singers. People, especially youngsters, buy goods that their favorite singer advertises, although they do not really need the products.
A product may look gorgeous and good quality on the screen; therefore, people often buy goods without enough consideration. Furthermore, as many consumers buy a particular product due to its advertising campaign, the other people may be affected by the trend, even if the product is not the real needs for them.
Advertisement plays an important role in influencing consumers’’ behaviors. It is fairly difficult to say everyone is swayed by advertising and buy goods impulsively. However, advertisements do not reflect the real demand in the market due to irrational consumption behavior.