Walt Disney is one of the most recognizable corporations in the world. This brand uses a strategy of appealing to customer’s emotions, which is good for building a lifetime relationship with its customers.
As Sindi said, the use of authority principle could be found in most Disney’s ads and commercials. Not only those famous celebrities catch consumers’ eyes, but also the feeling of love are really have appeal to make audience want to experience the love theme with others they love.
Disney uses different well-known stories and cartoons in their ads or performance to reach audience. We are touched because we feel the importance of love and family and friends from those shows or commercials provided by Disney. And it makes us believe that we can spend a day without works and worries in this theme park to enjoy the times with our families and friends.
Walt Disney is family-targeted, which is a smart strategy. The surface of Disney’s commercials is attracted by children because they like those characters and fairy tale. The emotional part of the commercials is understood by adults because they lack of time with their families. The park is designed to meet the whole family’s demand to make them enjoy. The theme love is what Disney wants to make consumers feel, and this emotion is exactly what individuals need today.
The Walt Disney brand is about family fun that offers a whole world of excitement and activities, a place where families can go on holiday in a fantasy city and enjoy time together. This is what the Disneyland theme parks were built on and what has made them such a success today.