Online shopping sees 30% rise between midnight and 6am, study says
Alfred Nelson-Holmquist’s Blog
I want to talk about Alfred’s blog “Evaluating When Consumers Make Their Choices”.
The original article talks about how people do more online shopping nowadays, especially during midnight. It really catches my attention because there is an event happening on China’s biggest online shopping website – Taobao. In recent years, most online retailers will offer great discounts on November 11, which is known as “Singles’ Day” in China. (The number “1” looks like a stick. In China, single people are called “bare sticks”.) This year, some products even come with globally free shipping. This is a brilliant idea that satisfies the huge amount of overseas Chinese students’ needs. As a result, the sells on that day will increase dramatically.
The biggest online shopping website in China – Taobao
The separation of tablets does increase the percentage of people doing Internet shopping. My mother is a good example. I actually like that because it is a more convenient way of doing shopping, especially when the shopping malls are far away.
Alfred thinks that physical stores should extend opening hours to satisfy customers’ needs and compete with online stores. However, Michelle Liao, who also comments on Alfred’s blog, thinks that these stores should “take advantage of the online channel” instead. I agree with Michelle’s point of view.