Kodak, an 131-year old technology company, was buried alive in the emergence of digital camera. Interestingly, Kodak was the first company who invented the digital camera. Instead of capitalizing its new invention, digital camera, Kodak forged the opportunity of having first mover advantage and focused on increasing sales on its existing products.

Steve Sasson, the Kodak engineer who invented the first digital camera in 1975, characterized the initial corporate response to his invention this way:”But it was filmless photography, so management’s reaction was, ‘that’s cute—but don’t tell anyone about it.”   ——-via The New York Times (5/2/2008)

The administrator of Kodak narrowed his vision on increasing the company’s short-term profit and isolated technology advancement from the equation of success. Kodak’s story has taught many technology company a lesson. If a technology company fails to innovate and advance, it will be buried quickly in the ever-changing technology industry.

Pictures are from https://www.google.ca/